1. Basic Strategy for Online Advertising
To successfully start online as an entrepreneur, it is essential to begin with targeted campaigns. The following approach focuses on the customer journey (funnel), emphasizing brand awareness, traffic, engagement, and conversions.
| Campaign Type | Budget Allocation (%) | Content Items |
|---|---|---|
| Brand Awareness | 40% | 2-3 |
| Traffic | 30% | 3-4 |
| Engagement | 15% | 2-3 |
| Conversions | 15% | 2-3 |
2. Budget Indication for Advertising Platforms
| Platform | Initial Phase (0-3 months) | Middle Phase (3-6 months) | Later Phase (6+ months) |
|---|---|---|---|
| Meta Ads | Regional: €20-30/day (€600-900/month) National: €50-75/day (€1500-2250/month) |
Regional: €25-40/day (€750-1200/month) National: €60-100/day (€1800-3000/month) |
Regional: €30-50/day (€900-1500/month) National: €80-120/day (€2400-3600/month) |
| Google Ads | Regional: €15-25/day (€450-750/month) National: €40-60/day (€1200-1800/month) |
Regional: €20-35/day (€600-1050/month) National: €50-80/day (€1500-2400/month) |
Regional: €25-50/day (€750-1500/month) National: €70-100/day (€2100-3000/month) |
| TikTok Ads | Regional: €10-20/day (€300-600/month) National: €30-50/day (€900-1500/month) |
Regional: €15-25/day (€450-750/month) National: €40-60/day (€1200-1800/month) |
Regional: €10-20/day (€300-600/month) National: €30-50/day (€900-1500/month) |
3. Total Budget Indication per Month
Regional
| Phase | Total Budget per Month |
|---|---|
| Initial Phase (0-3 months) | €1,300 – €2,000 |
| Middle Phase (3-6 months) | €1,500 – €2,300 |
| Later Phase (6+ months) | €1,700 – €2,500 |
National
| Phase | Total Budget per Month |
|---|---|
| Initial Phase (0-3 months) | €3,600 – €4,500 |
| Middle Phase (3-6 months) | €4,000 – €5,000 |
| Later Phase (6+ months) | €4,500 – €6,000 |
4. Starting with a Small Budget: Alternative
With a smaller budget of, for example, €300-1,200 per month, you can still start effectively, but you need to make choices:
- Focus on 1-2 platforms (e.g., Meta Ads and Google Ads).
- Limit your target audience to specific locations or demographic groups.
- Combine organic and paid strategies:
- Boost well-performing organic posts.
- Retarget previous visitors with low-budget ads.
| Platform | Budget Indication | Focus |
|---|---|---|
| Meta Ads | €300-500 per month | Brand Awareness/Traffic |
| Google Ads | €200-400 per month | Search Intent/Conversions |
| TikTok Ads | €200-300 per month | Brand Awareness |
Total: €300-1,200 per month for a maximum of 2 platforms.